Audio and Visual in Shop Display
A Vast majority of surveys revealed that a shop which displayed it’s products effectively, planned and well designed had a high percentage of sales therefore higher profitability when compared to their competitors who had given product display least priority. The following are the effective methods for shop display. Be simple – The shops must make customer purchase of goods relatively easy and simple.
A potential buyer of a shop when forced to follow a pre set format to purchase of goods could make the customer dissatisfied. Impulse buying of not intended products whether small or big, reducing the Turn around time for bill processing by following a planned queue strategy has yielded desired results. Effects of lighting and ambience – The most ignored part of display at shops is lighting. A well illuminated lighting set up at a shop, pleasant smell by using an appropriate room sparys,controlling temperatures according to the seasons would draw first attention of the customer thereby encouraged to pay more attention to the product which is very important from sales point of view. Irregular display to be avoided – Providing an ample space for the customer to walk through the shop is itself a pleasant shopping experience for the customer. Relevant arrangement and display of product as per the displayed category would encourage the customer to decide from the numerous array of products and options easily. The products which are to expire soon has to be displayed in the front and products which are going to expire later has to displayed at the back.
Graphics, multimedia and audio installation would make the displays communicate to the customers. Arrangements for elderly people to shop easily like escalators and hand rail must be available keeping the wellness and care of the elderly and at tenders to be nominated to help the customers in case of requirement. Moreover maximum discounts to be offered to the customer achieved through efficient shop management techniques to increase sales.